Binance announced strategic partnership with YG Entertainment

Both companies plan to develop games based on Binance Smart Chain and cooperate in the creation of the Metaverse

08.02.2022 - 14:10

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What’s new? The Binance cryptocurrency exchange and South Korea’s company YG Entertainment have become partners. This will achieve a more sustainable structure for future collaborations in the NFT space. Binance will provide the platform and technology infrastructure of NFT, while YG will provide the content and gaming assets. Both companies plan to develop games based on Binance Smart Chain. The information about this has appeared on the Binance blog.

Information on the Binance blog

What is the basis of the cooperation? Under the strategic partnership, Binance and YG will work on a number of blockchain projects, including the NFT sphere, the companies intend to cooperate on creating the metaverse and actively leverage the power of digital assets to develop unique experiences and services.

What does the Binance representative say? Helen Hai, Global Head of Binance NFT, stated that both Binance and YG will seek to further strengthen their leadership in their respective areas. She added:

“YG is one of the most well-known global entertainment corporations in the world. Now that the two companies have joined forces, we can expect to see a strong cooperative relationship being forged. We hope that this will support the development of the global blockchain ecosystem, and bring further mainstream adoption of new assets, such as NFTs, to a new user base.”

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