Primer platform to allow online retailers to add crypto payments via Coinbase

According to the press release, 40% of consumers worldwide plan to use digital assets for payments over the next year

20.10.2022 - 13:25

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What’s new? Cryptocurrency exchange Coinbase and payment platform Primer have announced a strategic integration that will allow retailers around the world to add cryptocurrency as a standard payment method for online checkout. The Coinbase Commerce platform, which helps merchants accept crypto payments, can be added to Primer's Universal Checkout with clicks rather than code. This means that merchants using Primer will now be able to add crypto payments quickly to the checkout page.

Primer press release

What else does the press release say? According to Coinbase Commerce product manager Roy Zhang, the payments landscape is evolving at a rapid pace, and consumers are expressing tremendous interest in crypto payments. By partnering with Primer, any merchant can make crypto payments as accessible to their customers as traditional payment methods such as debit and credit cards, he added.

Primer also noted the growing interest in cryptocurrency as a payment method, highlighting that 40% of consumers around the world plan to use digital assets for this purpose within the next year. The company representatives added that connecting Coinbase Commerce will allow retailers to benefit from lower fees, reduce the risk of payment errors, and provide secure storage of transaction information.

Primer was founded in 2020 by Paul Anthony and Gabriel Le Roux. It is a fully remote company that operates in more than 30 countries. Primer is backed by Iconiq, Accel, Balderton, Seedcamp, Speedinvest and RTP Global.

Earlier, Google announced the possibility of paying for cloud services with cryptocurrency in cooperation with Coinbase. This method of payment will appear in early 2023 and will be available to a limited number of customers in the first stage of the launch.

In August, the CEO of Mastercard payment company Michael Miebach announced a collaboration with cryptocurrency exchange Binance, in which more than 90 million stores around the world will be able to accept cryptocurrency as a payment.

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