South Korea’s TV and radio network will open representative office in The Sandbox metaverse
As part of the collaboration, MBC will build a virtual building and create content for the metaverse
05.09.2022 - 09:30
290
1 min
0
What’s new? One of South Korea’s four national broadcasters, MBC (Munhwa Broadcasting Corporation) entered into a partnership with The Sandbox metaverse on September 2. The company issued a press release with details of the partnership on its official website.
The full version of the press release
What is known about the partnership? As part of the collaboration, MBC will create a virtual office building, production studios, and other content for users of The Sandbox. This is not the company’s first experience in the metaverse, a year earlier, MBC created virtual avatars of judges for the hit TV show The Masked Talent. As for The Sandbox, the company is already cooperating with local entertainment giant CJ ENM, as well as major K-pop agencies: SM and Cube Entertainment.
Also, currently, South Korean TV is broadcasting Avatar Singer, which is the first musical survival show in the metaverse. Avatar Singer uses augmented reality (VR) avatars to mask the contestants’ personalities.
Earlier, chef and TV host Gordon Ramsay announced that he would be bringing his show Hell’s Kitchen to The Sandbox metaverse. According to the announcement by The Sandbox’s parent company, Animoca Brands, the metaverse community will be able to “create new dishes, win competitions, collect recipes & compete for your chance to make it to Head Chef.”
Useful material?
Telegram 
Twitter Technologies
Network fees will be integrated into the cost of swaps
Nov 22, 2024
Market
The company’s unrealized profits from investing in its first cryptocurrency approached $14 billion
Nov 19, 2024
Incidents
The search, the reason for which was not announced, took place a week after the election, the results of which Polymarket users predicted quite accurately
Nov 14, 2024
Market
Analysts point to the growing popularity of the first cryptocurrency as a safe haven asset
Nov 13, 2024
Market
The product will begin trading on the Swiss Exchange on November 19
Nov 12, 2024
Market
The company’s unrealized profits from investing in the first cryptocurrency approached $13 billion
Nov 12, 2024
Cryptocurrency rates
-
Bitcoin
$98 593
BTC
-0.45%
-
Ethereum
$3 340.66
ETH
-1.39%
-
BNB Smart Chain
$579.4
BSC
+1.23%
-
Ripple
$1.54
XRP
+10.38%
-
Dogecoin
$0.455613
DOGE
+14.99%
-
Cardano
$1.08
ADA
+22.46%
-
Stellar XLM
$0.429182
XLM
+51.35%
-
Polkadot
$7.41
DOT
+18.77%
-
Bitcoin Cash
$534.29
BCH
+7.43%
-
Litecoin
$103.3
LTC
+13.61%