Tim Cook has revealed that the company is developing AR projects for its devices

​Apple stock rose after the company’s head statement about the metaverse

28.01.2022 - 11:35


1 min

What’s new? Apple CEO Tim Cook spoke about the company’s plans for the metaverse. He stated that the company “see a lot of potential in this space and are investing accordingly,” iMore reports. Following Cook’s statements, Apple stock jumped 8% to $167,23.

iMore’s material

What are Apple’s plans for the metaverse? Cook revealed that the company already has more than 14 000 applications on the App Store developed using the ARKit augmented reality platform. This platform will help Apple develop the idea of the metaverse.

The company also recently announced the creation of an AR headset. Apple is increasingly moving towards augmented reality. The company’s representatives believe that this way of consuming content is more convenient for everyday use.


Vasiliy Smirnov Vasiliy Smirnov

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