B2BINPAY names the main trends of the stablecoin market for 2025

What’s new? Arthur Azizov, the CEO of the B2BINPAY payment platform, expects dramatic growth in the stablecoin sector in 2025 as a result of increased institutional adoption. He believes that the combined capitalization of the leading stablecoins pegged to the dollar, Tether’s USDT and Circle’s USDC, could grow 2-3 times. While, at the same time, the growing popularity of coins pegged to other fiat currencies could challenge the dollar’s dominance and diversify the market.

Article by Azizov for CoinDesk

What else is known? According to Azizov’s prediction, in 2025, financial institutions will start issuing their own stablecoins to generate yields along the lines of Tether, which earned $5,2 billion in the first half of 2024 alone from placing reserves in US Treasuries.

The entrepreneur explained that under this strategy, the institution launches its own regulated stablecoin, negotiates with a major exchange to promote the asset through zero fees, and earns a stable return by investing in fiat reserves.

According to Azizov, such a formula is too attractive for traditional finance sector giants to ignore.

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He also predicts that banks will start offering crypto custodial services more actively, helped by the full entry into force of the Markets in Crypto-Assets (MiCA) regulation across the EU.

This extensive regulatory framework for the industry will, among other things, require issuers of stablecoins to obtain licenses and provide financial institutions with a clear framework for dealing with cryptocurrency.

Regulatory clarity will thus open the door for banks to offer custodial services, which are necessary to integrate cryptocurrencies into traditional financial systems. Custodial solutions allow banks to securely store digital assets on behalf of their institutional and retail customers.

There are concerns about USDT, which dominates the market but lacks the necessary license to circulate in the EU, leading some exchanges to already delist the asset.

If Tether fails to obtain a license, it risks losing significant market share, giving an advantage to regulated alternatives such as USDC.

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In addition, MiCA could encourage local players to launch euro-pegged stablecoins, which would increase competition and potentially change market dynamics by reducing the dominance of dollar-pegged stablecoins.

According to Azizov, another trend for 2025 will be the rise of stablecoins based on local currencies. For example, the UAE Central Bank has already approved the launch of a stablecoin AE Coin with a peg to the dirham.

Such stablecoins will become increasingly integrated into local banking systems as capitalization increases as countries seek to digitalize their economies.

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“The overall trajectory of stablecoins is promising. In 2025, the stablecoin market will not just grow — it will mature. More explicit regulations, new entrants and broader adoption will transition stablecoins from niche financial tool to mainstream asset class. Stablecoins will offer faster, cheaper and more inclusive financial services and be integrated with traditional finance,” the senior executive concluded.