The presentation of non-fungible tokens of the brand is scheduled for early November

Hugo Boss will release its NFT collection of 1001 tokens

05.10.2022 - 10:55


1 min

What’s new? Fashion brand Hugo Boss will release its own NFT collection. To do so, the company has partnered with Imaginary Ones, a Web3 firm. A collection, Embrace Your Emotion (EYE), will consist of 1001 3D animations. According to a Hugo Boss press release, the launch of the non-fungible tokens will take place in early November.

Announcement by Hugo Boss

More details about the project. 5 special NFTs are animated characters that represent joy, sadness, fear, anger, and love. Another character that combines all of these qualities will be auctioned on October 10, in honor of World Mental Health Day. The funds will go to Youth Aware of Mental Health, which has already helped more than 85 000 teenagers aged between 13 and 17 in 16 countries.

500 tokens will be available to buyers of exclusive Hugo Boss T-shirts, the QR code placed on them will allow the owners to create effects for photos in augmented reality using the messenger Snapchat. Another 500 NFTs will be received by holders of other Imaginary Ones’ tokens and participants in contests held on the project’s Twitter and Discord since October 4.

In September, Hennessy Cognac House released Paradis Golden Edition, a collection of NFTs of 500 tokens each at 1,96 ETH. The token gave the right to receive a 700 ml bottle of the exclusive Hennessy Paradis cognac. NFTs were issued by the BlockBar platform.


Vasiliy Smirnov Vasiliy Smirnov

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