CVS Health to register a trademark related to NFT and metaverses

The company plans to open pharmacies in virtual and augmented reality

05.03.2022 - 09:20

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1 min

What’s new? CVS Health, a pharmaceutical company, has filed a trademark application to sell “downloadable virtual goods” in the metaverse and NFTs. In its application, the company mentioned virtual medicines, beauty and personal care products, as well as “crypto-collectibles.”

CVS Health’s application

How does the company comment on the application? CVS Health’s representative stated that the firm is always looking for new cutting-edge ways to attract consumers.

“As the leading health solutions company, we’re consistently enhancing our omnichannel health services to meet the needs of consumers when and where they want them, including at home, virtually, and in the community.”

When asked about immediate plans, the CVS Health representative explained that the company will continue to “explore these and other options to improve the consumer experience and launch new consumer-centric services and offerings.”

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