Ferrari is interested in blockchain technologies
The brand will release its own NFTs timed to coincide with the start of the Formula 1 season in March 2022
15.02.2022 - 13:10
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What’s new? During the presentation of the profit and loss report, Ferrari CEO Benedetto Vigna revealed that the company is exploring new technologies such as NFTs and blockchain. The sports car manufacturer has already set up a digital retail department that will focus on future projects.
What plans did Vigna share? Vigna stated that Web 3.0 is an area that deserves the company’s attention. He added:
“We strengthen our relationship with leading-edge technological partners such as Amazon Web Services in Wales to be at the forefront of digital technologies and Web 3.0.”
The company is also betting heavily on NFTs, with Velas Network AG becoming the company’s main partner in this area. The first digital collectibles will be available for purchase in March 2022, when the next Formula 1 season begins.
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