Lionel Messi became ambassador for the Socios fan token platform

The contract is for three years and involves Messi’s participation in the platform’s advertising campaigns

31.03.2022 - 09:55

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What’s new? Seven-time Ballon d’Or winner and Paris Saint-Germain club player Lionel Messi has signed an agreement to promote the Socios fan token platform. The news about this is published on the official website of the service.

News on the Socios website

What is known about future collaboration? As part of the signed agreement, Lionel Messi will receive $20 million, the contract is for three years. During this time, the footballer will take part as an ambassador for a number of advertising campaigns

According to Messi, using the platform will allow fans to “influence the teams they love.” The slogan of Lionel Messi’s first campaign as Socios.com’s brand ambassador is called “Be more,” which can be translated as “Be something more.”

Socios is an application for sports fans. With Socios, the users can vote on different decisions for their favorite teams, such as choosing the colors for their uniforms or music before the matches. In addition, fan token holders get access to gifts and rewards. The platform has already issued tokens for well-known teams such as Barcelona, Manchester City, AC Milan, and the fan token of the UFC league.

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