The participants plan to show fantastic looks that are impossible to wear in real life

Vogue has published the official list of participants of Metaverse Fashion Week

28.02.2022 - 08:00


1 min

What’s new? MVFW, organized by Decentraland and NFT-marketplace UNXD, will take place on March 24. Brands such as Paco Rabanne, Dolce & Gabbana, Etro, Tommy Hilfiger, Dundas, Cavalli, Nicholas Kirkwood, Elie Saab, and Imitation of Christ will participate in the virtual fashion event.

The event will last 4 days and will focus on digital fashion collections. There will be a shopping area resembling Avenue Montaigne in Paris, and brands will sell both digital and physical goods.

Vogue Business’s material

What do the participants say? Dundas founder Evangelo Bousis says:

“The point of the metaverse is to dream and do these fantastical looks that you can't wear in real life.”

Shashi Menon, the founder of UNXD, said:

“Some brands are naturally more ready than others to leap in, whereas others want to monitor things before entering. That’s to be expected.”

What preceded it? In October 2021, Dolce & Gabbana sold a series of NFTs worth about $6 million, created in collaboration with UNXD. And on February 5, 2022, the first wedding ceremony was held in the Decentraland metaverse.

Subscribe to Getblock Magazine and stay up to date with the latest news from the world of cryptocurrencies and the digital economy