Vogue has published the official list of participants of Metaverse Fashion Week

The participants plan to show fantastic looks that are impossible to wear in real life

28.02.2022 - 08:00

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What’s new? MVFW, organized by Decentraland and NFT-marketplace UNXD, will take place on March 24. Brands such as Paco Rabanne, Dolce & Gabbana, Etro, Tommy Hilfiger, Dundas, Cavalli, Nicholas Kirkwood, Elie Saab, and Imitation of Christ will participate in the virtual fashion event.

The event will last 4 days and will focus on digital fashion collections. There will be a shopping area resembling Avenue Montaigne in Paris, and brands will sell both digital and physical goods.

Vogue Business’s material

What do the participants say? Dundas founder Evangelo Bousis says:

“The point of the metaverse is to dream and do these fantastical looks that you can't wear in real life.”

Shashi Menon, the founder of UNXD, said:

“Some brands are naturally more ready than others to leap in, whereas others want to monitor things before entering. That’s to be expected.”

What preceded it? In October 2021, Dolce & Gabbana sold a series of NFTs worth about $6 million, created in collaboration with UNXD. And on February 5, 2022, the first wedding ceremony was held in the Decentraland metaverse.

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