Wrestling Federation to release NFTs with images of famous fighters

WWE will also launch an online store and its own mobile application

29.03.2022 - 14:45

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What’s new? The world’s largest wrestling promotion (WWE) has partnered with the sports platform Fanatics to develop and release NFT tokens. This is announced in a joint press release from the organizations. The collectible cards will feature the WWE’s famous fighters and its iconic wrestling events. The NFT collection is scheduled to launch in late 2022.

WWE and Fanatics’ statement

What is known about the deal? As part of the partnership agreement, Fanatics Commerce, Fanatics Collectibles, and Candy Digital will create e-commerce, apparel, and merchandise, as well as NFTs for WWE. Specifically, the Candy Digital team will be engaged in the development and promotion of NFTs. Fanatics will unveil an online store and a mobile app, WWE Shop, this summer.

What is known about Candy Digital? It is a company founded by Galaxy Digital founder Mike Novogratz along with Fanatics CEO Michael Rubin and entrepreneur Gary Vaynerchuk. Candy Digital is engaged in the development and promotion of NFTs. The company has exclusive partnerships with prominent sports organizations such as the MLB, the NFL, and the NBA. In October 2021, the company raised $100 million in funding.

WWE is not the first brand to enter the world of NFTs. Alibaba Group Holding issued four non-fungible tokens depicting the sports of the 2022 Beijing Winter Olympics from 5 to 20 February 2022.

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