India’s Advertising Standards Board to issue guidelines on cryptocurrency advertising
The emergence of a regulatory document does not yet mean the adoption of digital assets in the country
23.02.2022 - 14:10
302
1 min
0
What’s new? The Advertising Standards Council of India (ASCI) has issued guidelines for digital asset advertising. They require cryptocurrency companies to include the following disclaimer in all their advertisements: “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.” These rules will come into force on April 1.
What rules has the regulator prepared? ASCI believes that the disclaimer should be “prominent and unmissable” to the average consumer. For example, in a print ad, it should occupy at least 1/5th of the advertising space at the bottom and be written in an easy-to-read font. In a video ad, it should be placed at the end of the ad and accompanied by a voiceover. According to the guideline, the words “currency,” “securities,” “custodian” and “depositories” should not be used in crypto ads, as consumers associate these terms with regulated products.
What does the ASCI representative say? Subhash Kamath, chairman of ASCI, reported that the guideline does not yet mean the adoption of cryptocurrencies in the country. He added:
Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing. Hence, there is a need to make consumers aware of the risks and ask them to proceed with caution.”
Useful material?
Telegram 
Twitter Market
The company’s unrealized profits from investing in its first cryptocurrency approached $14 billion
Nov 19, 2024
Incidents
The search, the reason for which was not announced, took place a week after the election, the results of which Polymarket users predicted quite accurately
Nov 14, 2024
Market
Analysts point to the growing popularity of the first cryptocurrency as a safe haven asset
Nov 13, 2024
Market
The product will begin trading on the Swiss Exchange on November 19
Nov 12, 2024
Market
The company’s unrealized profits from investing in the first cryptocurrency approached $13 billion
Nov 12, 2024
Market
The company predicts that the rate of the first cryptocurrency will grow to $200 000 by the end of next year
Nov 11, 2024
Cryptocurrency rates
-
Bitcoin
$97 738
BTC
+0.22%
-
Ethereum
$3 284.97
ETH
-1.73%
-
BNB Smart Chain
$579.4
BSC
+1.23%
-
Ripple
$1.4
XRP
+24.04%
-
Dogecoin
$0.393632
DOGE
+1.32%
-
Cardano
$0.887903
ADA
+11.03%
-
Bitcoin Cash
$475.04
BCH
-3.73%
-
Polkadot
$6.03
DOT
+1.7%
-
Stellar XLM
$0.288367
XLM
+19.3%
-
Litecoin
$89.13
LTC
-0.87%