Morning Consult report: 91% of Americans are aware of cryptocurrencies

19% of respondents already own digital assets, indicating a high level of adoption of cryptocurrencies in America, the researchers believe

30.03.2022 - 13:25

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What’s new? The specialists at Morning Consult have published a survey conducted in the US market, which found that 91% of Americans are aware of cryptocurrencies. 19% of respondents already own digital assets, indicating a high level of adoption of cryptocurrencies in America, Morning Consult believes.

Morning Consult’s report

What do not respondents know about? Most of those surveyed do not know about decentralized finance (DeFi), non-fungible tokens (NFTs), central bank digital currencies (CBDCs), and Web3. 50% of respondents have not heard of NFT, and 30% of survey participants do not know about CBDC. As for Web3 projects, 21% of respondents have never encountered this concept. 31% of respondents do not know about DeFi. The report said:

“While it’s too early to see the widespread adoption of DeFi and Web3, the time to track those shifts is now: Consumers are already decentralizing their own finances. Consumers not only use multiple banks, but supplement those services with fintechs and digital wallets, and manage all those financial relationships primarily through their smartphones.”

What had happened before? In early February, Morning Consult conducted a survey that showed a fifth of US adults (around 40 million people) are considering buying bitcoins.

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