MTV to show Eminem and Snoop Dogg with a music video based on the BAYC NFT collection

The rappers will perform at the Video Music Awards on August 28

26.08.2022 - 15:35

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2 min

What’s new? Rappers Eminem and Snoop Dogg will perform the single “From the D 2 The LBC,” recorded in collaboration with the Otherside metaverse and the famous NFT collection of Bored Ape Yacht Club (BAYC) at the Video Music Awards (VMAs). The music video for this song features tokens from the BAYC collection that the rappers purchased in late 2021 and early 2022. The ceremony will air on MTV on August 28 at 01:00 UTC.

GET READY… @Eminem and @SnoopDogg are bringing “From the D 2 The LBC” to the #VMAs stage for a world premiere performance!!! The party starts THIS SUNDAY at 8p on MTV 🚀 ✨ pic.twitter.com/n62XmmFWaF— MTV (@MTV) August 25, 2022

What tokens were added to the video? Eminem owns token #9055, bought in January 2022 for 123,45 ETH (about $450 000 at the time of purchase). Snoop Dogg owns token #6723, which he bought on December 21, 2021. The sum of the purchase remained unknown.

NFT owners can use their tokens for both personal and commercial purposes, just as the rappers did. The music video was first shown at the ApeFest event by Team BAYC. It was also nominated for a VMA award.

What is known about the BAYC collection? It is one of the most expensive NFT collections created by Yuga Labs. It consists of 10 000 unique digital images of monkeys with various rarity attributes based on Ethereum blockchain. On April 25, the minimum price of a token from the BAYC NFT collection reached a record high of 137,8 ETH ($385 700 as of April 25). This came after Yuga Labs announced the imminent launch of the metaverse. As of August 26, 15:10 UTC, the cheapest token in the collection, according to the OpenSea marketplace, costs 77,49 ETH ($124 913,88 at the Binance exchange rate).

Earlier, Truth in Advertising, a nonprofit consumer advocacy organization, said that 19 celebrities, including Eminem and Snoop Dogg, were advertising and promoting NFTs on social media without disclosing their connections to the projects, which may violate US Federal Trade Commission (FTC) rules.

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