PUMA launches exclusive NFT sneakers in its own metaverse

The FUTROGRADE collection is available to customers who previously purchased Nitropass tokens

09.09.2022 - 12:00

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What’s new? Sports company PUMA has announced the launch of its own metaverse called Black Station, as well as exclusive NFT sneakers. The collection is presented as part of its FUTROGRADE show at New York Fashion Week (NYFW). According to PUMA’s Chief Brand Officer Adam Petrick, Black Station was the company’s first showroom 20 years ago. Now it has evolved into “a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation,” Patrick explained.

PUMA’s press release

What else does the press release say? The Black Station metaverse was developed by FTR and is built with Unreal Engine 5.

Experiencing Black Station begins with visitors entering a digital lobby with three separate portals. The first two portals, accessible starting September 7, feature exclusive Nitro NFRNO and Nitro Fastroid sneakers associated with PUMA’s recent NFT Nitropass release. Owners of the latter can get two non-fungible tokens: one tied to the physical sneakers and one tied to the virtual ones. After the FUTROGRADE show, Nitropass holders will be able to pick up their physical sneakers by burning the token.

The third Black Station portal will function as the entrance to the digital NYFW show. Visitors will be immersed in an interactive space and will be able to interact with the collection’s pieces.

According to a report by analysts at Dune Analytics, Nike became the leader in non-fungible token sales among major brands. The sports brand’s total NFT sales amounted to $185 million.

In August, STEPN, a blockchain game, and Atlético Madrid, a Spanish La Liga football team, announced the launch of the NFT collection. It will include 1001 pairs of NFT sneakers for the STEPN app. The third partner is WhaleFin, a crypto trading and lending platform.

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