The company has become the leader in sales of non-fungible tokens among major brands

Dune Analytics: Nike made $185 million from NFT sales

23.08.2022 - 08:15


2 min

What’s new? According to a report by analysts at Dune Analytics, Nike has become the leader in non-fungible token sales (NFT) among major brands. The sports brand’s total NFT sales amounted to $185 million. Other brands such as Dolce & Gabbana, Tiffany, and Gucci earned a total of $25 million from token sales.

What else does the report say? In total, Nike conducted 67 250 NFT-related transactions, Dolce & Gabbana — 9 036, and Gucci — 3 993.

Herewith, Tiffany jewelry company made only 74 transactions, earning $12,6 million. The brand offered NFT holders of the CryptoPunks collection to create precious metal pendants based on their tokens. Sales began on August 5 and were closed 20 minutes later as all 250 NFTiff passes were sold out.

The Adidas sports brand ranked fifth in sales with total revenue of $10 million and second in the number of transactions with 51 499.

In June, revenue from non-fungible token sales fell to a one-year low, with about 19 000 transactions worth $13,8 million daily. In March, April, and May of this year, this figure dropped by almost 66%. Also, according to a Be[In]Crypto survey, global interest in NFTs decreased by 74% from January to May 2022 amid the market collapse.


Vasiliy Smirnov Vasiliy Smirnov

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