Walmart launches games in the Roblox metaverse

The apps are called Walmart Land and Walmart’s Universe of Play

27.09.2022 - 13:00

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2 min

What’s new? Walmart, America’s largest retailer, has announced the launch of two immersive games in the Roblox metaverse. The apps are called Walmart Land and Walmart’s Universe of Play. Walmart Land features a virtual store of merchandise for the platform’s customer avatars, interactive virtual objects, and competitions. In Walmart’s Universe of Play, members of the Roblox community can participate in games and complete tasks to earn coins to buy virtual goods.

Walmart’s press release

What else is known about the launch? The games available in Walmart’s Universe of Play location will feature products and characters from such franchises and toy brands as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies, and Razor Scooters. To earn coins, which can then be spent at the Walmart Land store, users need to collect as many virtual toys as possible.

What is known about Roblox? It is an online gaming platform that was founded in 2004 in San Mateo. The company develops games for smartphones and game consoles. Users can create their own games on the platform. As of 2022, the audience exceeds 52 million users. In March 2021, Roblox went public on the US Nasdaq stock exchange. As of September 27, 12:50 UTC, RBLX is trading at $35,55, the share price increased by 0,03% in 24 hours, according to Investing.com.

Walmart filed seven new trademark applications in late 2021. The approval allowed the chain to produce virtual goods that could be used in metaverses. In a separate application, Walmart has information about launching NFTs and its own cryptocurrency.

In early September, the M.Video brand was the first among Russian retailers to launch a store in Roblox. The project is a virtual showroom of digital innovations and technologies combined with the gaming space.

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