Cristiano Ronaldo signed deal with Binance to release NFTs

The player's first non-fungible tokens will appear on the crypto exchange's marketplace in the second half of 2022

24.06.2022 - 17:40

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What’s new? Famous football player Cristiano Ronaldo has entered into a multi-year partnership agreement with the cryptocurrency exchange Binance, under which several NFT collections will be released. The non-fungible tokens will only be available for purchase on Binance NFT, the marketplace of the cryptocurrency exchange. The first collection is expected to go on sale in the second half of 2022.

Proud to be partnering with @binance Together we’ll give you the opportunity to own an iconic piece of sports history.I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance. pic.twitter.com/SNSCMHggct— Cristiano Ronaldo (@Cristiano) June 23, 2022

What are the prospects? The first collection will feature non-fungible tokens with a unique design that Ronaldo developed together with the crypto platform. According to the head of Binance, Changpeng Zhao, the exchange team will provide fans of the footballer with an exclusive opportunity “to interact with the idol.” Ronaldo noted:

"Nothing is more important to me than the fans, so the idea of bringing unprecedented experiences and access through this platform is something that I wanted to be a part of."

In late May, English Premier League soccer club Manchester City announced the release of an NFT collection with 3D images of players. There will be four drops of the team's non-fungible tokens at the end of the season. Manchester City officials partnered with NFT marketplace Quidd.

In April, the Tennessee Titans, an American football team began accepting bitcoin as a means of payment. Fans can pay for season tickets and merchandise, as well as make sponsorship contributions in BTC.

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