Netflix creates location from the movie “The Gray Man” in the Decentraland metaverse

For completing a maze based on the movie, users receive items of clothing for their avatars in the virtual space

07.08.2022 - 06:30

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What’s new? The Latin American division of the streaming service Netflix has begun a partnership with the Decentraland metaverse. The partnership is aimed at promoting the new action movie “The Grey Man” featuring Ryan Gosling and Chris Evans, as well as exploring interactive ways for a brand to interact virtually with fans. Decentraland recreated a landscape from the movie, a labyrinth that requires users to know the movie’s plot in order to complete it.

Information on the Blockworks website

What is the essence of partnership? Martin Shibuya, the art director at Decentraland Foundation, said that the best way to get more interested viewers is to reproduce a real scene from the movie in the metaverse. In the first week of the partnership with Netflix, Decentraland reported that 2000 users went through the maze. Once users open the secret room, they can connect their crypto wallets to record their completion time. The record is 13 seconds.

Users can also choose rewards in the form of a free wearable for their avatar, which is immediately added to their wallets. There are signature looks of the three main agents from the movie to choose from.

What is known about Decentraland? It is a virtual reality platform powered by the Ethereum blockchain. Users can use it to buy land, create spaces, attend events, and communicate with other users’ digital avatars. In February, JPMorgan, the largest US bank, opened its virtual lounge in Decentraland. In June, the RTVI TV channel opened a representation in the metaverse. As of August 6, 10:10 UTC, the native token of the MANA platform is trading at $1,06, having gained 4,04% per day, according to Binance.

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