US viewers will be able to get non-fungible tokens from the DASK collection by scanning a QR code from the video

Car manufacturer Kia releases commercial with NFTs

17.07.2022 - 06:30


2 min

What’s new? Car manufacturer Kia has released a commercial featuring characters from the Dead Army Skeleton Club (DASK) NFT collection. The campaign, created by creative agency David&Goliath, is timed to coincide with the launch of the new Kia Soul model. US viewers will be able to receive non-fungible tokens by scanning a QR code from the ad. The project is implemented in collaboration with the Sweet marketplace and the NFTs received will be sent to the wallets of the platform’s users.

Kia’s press release

What is known about the project? The commercial is a 30-second video featuring three characters from the collection and a new Kia Soul car, which will go on sale in 2023.


There are a total of 10 100 NFTs in the collection with unique features. The tokens are high-resolution animated 3D images. The most expensive item in the DASK collection is up for sale on the OpenSea marketplace for 100 ETH($119 700 at the Binance rate as of July 16, 12:00 UTC).

“Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web 3.0 for the first time,” said the founder and CEO of the Sweet marketplace.

In February, Kia jointly with the Sweet platform launched an NFT collection, Robo Dogs. Sweet also partners with Burger King, the NHL, McLaren Racing, and musician Elton John to release their NFTs.

In June, DeLorean, a car manufacturer, applied for trademark registration for NFTs and the metaverse. The company plans to create virtual cars and stores, as well as interactive non-fungible tokens.


Vasiliy Smirnov Vasiliy Smirnov

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