Car manufacturer Kia releases commercial with NFTs
US viewers will be able to get non-fungible tokens from the DASK collection by scanning a QR code from the video
17.07.2022 - 06:30
560
2 min
0
What’s new? Car manufacturer Kia has released a commercial featuring characters from the Dead Army Skeleton Club (DASK) NFT collection. The campaign, created by creative agency David&Goliath, is timed to coincide with the launch of the new Kia Soul model. US viewers will be able to receive non-fungible tokens by scanning a QR code from the ad. The project is implemented in collaboration with the Sweet marketplace and the NFTs received will be sent to the wallets of the platform’s users.
What is known about the project? The commercial is a 30-second video featuring three characters from the collection and a new Kia Soul car, which will go on sale in 2023.
There are a total of 10 100 NFTs in the collection with unique features. The tokens are high-resolution animated 3D images. The most expensive item in the DASK collection is up for sale on the OpenSea marketplace for 100 ETH($119 700 at the Binance rate as of July 16, 12:00 UTC).
“Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web 3.0 for the first time,” said the founder and CEO of the Sweet marketplace.
In February, Kia jointly with the Sweet platform launched an NFT collection, Robo Dogs. Sweet also partners with Burger King, the NHL, McLaren Racing, and musician Elton John to release their NFTs.
In June, DeLorean, a car manufacturer, applied for trademark registration for NFTs and the metaverse. The company plans to create virtual cars and stores, as well as interactive non-fungible tokens.
Useful material?
Telegram 
Twitter Technologies
Network fees will be integrated into the cost of swaps
Nov 22, 2024
Market
The company’s unrealized profits from investing in its first cryptocurrency approached $14 billion
Nov 19, 2024
Incidents
The search, the reason for which was not announced, took place a week after the election, the results of which Polymarket users predicted quite accurately
Nov 14, 2024
Market
Analysts point to the growing popularity of the first cryptocurrency as a safe haven asset
Nov 13, 2024
Market
The product will begin trading on the Swiss Exchange on November 19
Nov 12, 2024
Market
The company’s unrealized profits from investing in the first cryptocurrency approached $13 billion
Nov 12, 2024
Cryptocurrency rates
-
Bitcoin
$98 283
BTC
-0.44%
-
Ethereum
$3 424.77
ETH
+2.63%
-
BNB Smart Chain
$579.4
BSC
+1.23%
-
Ripple
$1.47
XRP
-5.72%
-
Dogecoin
$0.442819
DOGE
+3.44%
-
Cardano
$1.08
ADA
-1.03%
-
Stellar XLM
$0.605898
XLM
+37.96%
-
Polkadot
$9.35
DOT
+32.17%
-
Bitcoin Cash
$518.76
BCH
-3.94%
-
Litecoin
$101.93
LTC
+1.29%