Nike subsidiary to release physical sneakers for use in M2E games

The collection will be a limited edition and only available to buyers from the United States

06.12.2022 - 12:00

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What’s new? RTFKT, a subsidiary of clothing and footwear manufacturer Nike, has announced the release of a physical collection of Web 3.0 sneaker Cryptokicks iRL. A total of 19 000 pairs will be released, priced from $450 to $1333. Going forward, the sneakers will support “Move to Earn” mode. All information about the collection is available on the company’s website.

Link to the collection’s website

What else is known? Cryptokicks iRL is the first smart sneaker released by RTFKT. They feature automatic lacing, lighting, gesture control, app connectivity, wireless charging, and other options. The creators of the collection pay homage to the Nike Mag, which debuted in 1989 during the release of Back to the Future 2. The Air Mag was designed by designer Tinker Hatfield and brought to life by Nike’s innovation teams at charity auctions in 2011 and 2016.

The color scheme will be chosen by future sneaker owners, with a total of 4 unique options available — Blackout, Stone, Ice, and Space Matter. The collection will be sold as digital collectible non-fungible tokens (NFTs), buyers will receive both a token itself and a physical pair of sneakers with RTFKT’s WM Chip to link the digital and physical items.

There will be a private token release for Lace Engine NFT holders on December 12. Participant registration for the public release will be open from December 7 to 9. Participants must have an RTFKT account, a WalletConnect enabled cryptocurrency wallet, at least 0,5 ETH in their account and a US.] shipping address. The physical sneakers will be delivered to owners in May 2023.

In April, Nike released digital NFT sneakers with RTFKT Studios based on Ethereum. And in August, analyst firm Dune Analytics published data showing that Nike was the leader in NFT trading among major brands. The sports brand’s total NFT sales were $185 million.

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