MetaMask allows the possibility of the creation of its own MASK native token

What’s new? MetaMask crypto wallet co-founder Dan Finlay has said on The Block publication’s Crypto Beat podcast that the project is still considering launching its own token. “If we ever do it, it’ll be advertised directly in the wallet. You’ll be able to find a link directly in the wallet,” Finlay clarified.

The Block’s podcast

What else is known? While MetaMask has no specific plans for the token, Finlay noted that the changing regulatory regime under Donald Trump’s more liberal administration is safe “for far more kinds of token launches.”

“Hopefully people take this opportunity to push the boundaries and establish precedence for things that we can all be doing. Maybe that will unlock the next fun season,” Finlay added.

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The MetaMask team discussed plans to launch the token, tentatively named MASK, in 2021. At the time, MetaMask engineer Erik Marks floated the idea that ownership of the wallet would be transferred to the community through the token launch, which was later supported by MetaMask developer ConsenSys CEO Joseph Lubin by publishing a tweet asking “Wen $MASK?”.

In 2022, Lubin explained his intention to launch a token and a decentralized autonomous organization (DAO) as a necessity to enable the “progressive decentralization” of Consensys verticals. The DAO in his vision was to serve as a funding mechanism rather than a governance body.

In the new interview, Finlay also noted the risks of prosecution by the US Securities and Exchange Commission (SEC) for token launches, as former agency head Gary Gensler argued that token launches could be classified as securities offerings.

Although the SEC has changed leadership since Trump’s arrival and has begun to implement more crypto-friendly policies, many projects are still operating in a gray area, Finlay added.

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The senior executive also noted that the potential launch of MASK could be accompanied by more phishing attacks and the launch of scam tokens with similar names. He emphasized that if MetaMask decides to create its own asset, information about it will be published in the wallet itself and on the official website.

MetaMask is the largest crypto wallet with 30 million monthly active users as of 2024. According to Finlay, about 500 employees are working on the project.

MetaMask has implemented several UX improvements over the past year in an attempt to keep up with growing competition from companies like Rainbow and Rabby, Finlay said.

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In February, the MetaMask team unveiled its 2025 roadmap and updated its logo. Developers announced major updates, including support for Solana and Bitcoin blockchains, as well as a gas-included swaps feature that will allow transaction fees to be paid with any token, not just ETH.