Metaplanet plans to buy 10 000 BTC in 2025

What’s new? Japan’s Metaplanet plans to become one of the top 10 largest holders of bitcoin among publicly traded companies in 2025, CEO Simon Gerovich said. The company introduced a bitcoin strategy in April last year and has since accumulated 1762 coins, and its shares under ticker 3350 on the Tokyo Stock Exchange (TSX) are up 1700%.

Material by CoinDesk Japan

What else is known? According to the CEO, the number of Metaplanet shareholders increased tenfold during this period, from 5000 to more than 50 000. The share price reached 3480 Japanese yen ($22,13), and the company’s capitalization exceeded $800 million.

Gerovich called bitcoin the only digital reserve currency with global utility as a savings vehicle.

Currently, Metaplanet’s main source of revenue is the operation of the Royal Oak Gotanda Hotel in Tokyo. From January through September last year, revenues totaled 250 million yen ($1,6 million).

The company intends to increase Metaplanet’s corporate value through three core businesses: bitcoin treasury operations and maximizing BTC yield through strategic fundraising, converting Royal Oak Gotanda into a “bitcoin hotel” to build community, and promoting the asset through Bitcoin Magazine Japan, a publication that Metaplanet bought earlier.

Gerovich noted that the traditional real estate business is capital intensive, location-dependent, and cannot scale without constant investment, while bitcoin, in contrast, is liquid, transnational, and scalable.

“This characteristic makes bitcoin a natural choice for us as we seek to move from a business model that is vulnerable to external factors to one that is aligned with the future of digital capital,” Gerovich emphasized.

According to the Bitcoin Treasuries website, Metaplanet is currently ranked 15th among companies in terms of bitcoins on its own balance sheet.

Michael Saylor’s analytics software company MicroStrategy remains the leader with 446 400 BTC, followed by miners Marathon Digital, Riot Platforms, and Hut 8 with 44 394, 17 429 and 10 096 BTC, respectively. Rounding out the top five is Elon Musk’s Tesla with 9720 coins in its account.

According to Gerovich, to join the ranks of Metaplanet leaders over the next year will require increasing the investment in the asset to more than 10 000 coins.

In November and December, Metaplanet held bond issues of more than $60 million each to increase its investment in its first cryptocurrency.

In early December, the company launched a cryptocurrency rewards program for shareholders.