Tether invests in Juventus: stablecoins, AI, and blockchain enter the field

The company did not disclose the financial details of the deal but said the move is in line with its broader investment strategy

17.02.2025 - 12:35

2 min

What’s new? USDT issuer Tether announced that it has acquired a minority stake in Juventus Football Club as part of a broader strategy to integrate digital assets, artificial intelligence, and biotechnology into sports. According to the announcement, the purchase was made through Tether’s investment arm, separate from its stablecoin reserves, and continues the company’s previous partnership with FC Lugano through its Plan B initiative.

What else is known? While the company did not disclose the financial details of the deal, it said the move is in line with its broader investment strategy. Tether CEO Paolo Ardoino added:

“Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally.”

The company said that acquiring a stake in Juventus strengthens its engagement with professional football and opens the door for further integration of blockchain-based solutions into the industry.

As part of its sports investment strategy, Tether is assembling an advisory team and has appointed Juan Sartori, who has experience with Sunderland AFC and AS Monaco, to lead the effort.

Juventus FC’s deal with Tether illustrates how stablecoins and blockchain-based systems are being used to manage transactions such as ticketing and merchandise sales. In addition, digital tokens and NFTs provide fans with the ability to participate in club decision-making and own digital memorabilia.

Similar systems are being implemented in other sports, including basketball, MMA, and motorsports, as organizations look for alternative methods to process payments and increase fan engagement.

Author: