Notcoin creators announce the “death” of tap-to-earn games for Telegram

According to the developers of the most popular tap-to-earn game for messenger, such projects cannot hold the attention of users in the long term

05.05.2025 - 14:00

532

2 min

What’s new? The team of Notcoin, one of the most famous game Web3 projects of 2024, has said that the genre of tap-to-earn games is “dead”, and the industry seeks to attract users with more exciting gameplay. This was stated by Notcoin founders Sasha and Vladimir Plotvinov during the Token2049 conference in Dubai.

Material by Cointelegraph

What else is known? Vladimir in an interview with Cointelegraph noted that game developers are moving to other genres, as tap-to-earn games failed to keep the attention of players:

“We’re going to see different types of games, as tap-to-earn games are probably dead because they’re not sustainable.”

Notcoin was one of the most popular tap-to-earn games for Telegram messenger last year, attracting more than 30 million users within three months of its release.

Previously, Sasha Plotvinov attributed the game’s popularity to its ability to “solve the issue” of attracting Telegram users to the crypto industry.

With similar games growing in popularity, users began switching between projects, earning as much in-game currency as possible in each of them, which could be converted into real income.

In a new interview, Sasha added that in such projects, the main goal becomes making money, while games are meant for entertainment and spending time together with friends.

He noted that the first wave of Telegram games did not provide this social element, but Web3 can still become an important part of the messenger’s gaming ecosystem.

Now, Telegram games have started to move to models other than simple token farming, with the result that the Web3 economy in them becomes an “add-on” instead of the core value proposition. However, the development of such projects may take some time, the top manager concluded.

Author: