The cryptocurrency exchange is also planning to release Khaby Lame exclusive NFT collections

Most popular TikTok blogger became Binance ambassador

30.06.2022 - 14:50


1 min

What’s new? Italian TikTok blogger Khaby Lame has become an ambassador for the cryptocurrency exchange Binance. The collaboration aims to raise awareness of Web 3.0 technologies with the goal of broader adoption. There will also be exclusive NFT collections associated with the blogger.

Binance's Blog

Khaby Lame is currently the most popular blogger on TikTok, with over 142 million followers. Lame is known for his comedic videos with reactions to life hacks. He started his blog in 2020 after losing his factory job due to the COVID-19 pandemic crisis. Forbes listed Lame as one of the 30 under 30 of 2022.

What happened before? In June, the footballer Cristiano Ronaldo also signed an agreement with Binance. As part of the multi-year contract, several NFT collections will be released, which will only be available on the exchange's marketplace.

In November 2021, actor Matt Damon became an ambassador for the platform. He promotes the company in its marketing programs.

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