Ticketmaster will offer event organizers to launch NFT collections

In collaboration with the Flow blockchain, the site has already issued tokens for Apollo Theater, Sebastian Maniscalco, The Black Crowes and Gavin DeGraw

31.08.2022 - 15:15

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What’s new? Event organizers who sell tickets to events on the Ticketmaster platform can now issue non-fungible tokens (NFTs). The feature was launched in collaboration with Dapper Labs' Flow blockchain. The ticket distribution platform has already issued more than 5 million NFTs on Flow to its event-hosting clients, including Apollo Theater, actor Sebastian Maniscalco, rock band The Black Crowes, and singer Gavin DeGraw.

Information on the Sport Business Journal website

What is known about Ticketmaster? Ticketmaster is an American ticketing and distribution company founded in October 1976 and headquartered in Beverly Hills. It has offices in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Entertainment.

Flow is an open, decentralized platform that has launched NBA Top Shot, UFC Strike, and NFL All Day marketplaces. As of August 31, 14:45 UTC, the native FLOW token is trading at $2,04, having gained 5,99% overnight, according to CoinMarketCap. It has a capitalization of $2,1 billion.

The partnership between Ticketmaster and Flow began with Super Bowl LVI when 70 000 virtual commemorative tickets were created in the form of NFTs with each spectator's seat listed. The National Football League will offer Flow-issued NFTs to every attendee at more than a hundred select games during the 2022 season, including at least three home games of all 32 clubs.

On July 31, cryptocurrency exchange Binance launched ticket sales in the form of NFTs for Italian football club Lazio's matches in the 2022/23 season. Fans will use the tokens to attend the Stadio Olimpico and the team's home matches. Discounts are also available to holders in the Lazio store and when buying tickets for the club's Europa League matches.

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